[Answered] new venture marketing

Description

(research & write) not exceeding 220 words 

find the advertisement on a new venture’s marketing communication focusing on how the venture generated demand. 

what was the key message contained in the communication? 

how effective do you think the communication is in communicating with potential customers to generate demand? 

what other communication mediums would you recommend for this new venture and why?

Solution

In April 2021, NuvoAir, a new startup that focuses on producing devices to manage chronic disease, came up with an advertisement on a cough app’s MobiHealth news platform (Lovett 2021). The key message in the ad was how the developed app was able to record coughing while one is sleeping in a home setting to aid in diagnosing respiratory conditions. The app installed in the smartphones can identify and register the coughs from other sounds and securely send them to a server for clinical providers. The use of MobiHealth news platforms such as the internet to communicate the Cough Data App was an effective marketing strategy………Purchase the link to access the full answer @$5