GROUP PROJECT DESCRIPTION

Project Objective	·         This project assignment is designed to help you apply the concepts and theories learned in the Introduction to Management course to a real-world organization. ·         You will select an organization of your choice and conduct an in-depth analysis of its management practices. ·         The goal is to provide you with a hands-on understanding of how management principles are implemented in various business settings. ·         Please go through the following two links and choose one company to work on: ·         Link 1: https://www.forbesmiddleeast.com/list/50-startups-to-watch-in-the-arab-world-1 ·         Link 2: https://waya.media/these-are-the-6-most-innovative-companies-of-2020-in-the-middle-east/
Aligned CLO (s)	CLO 3
Total Marks	30 marks
Rubric (embedded document)	Group Project Rubric
Report Format	·         Students are required to form a group consisting of 3-4 members. ·         Doctor approval is required for the selection of the company. ·         Team report should be minimum of 6000 words in length. ·         The cover page must include full names of all members, IDs and a title. Both the cover page and the content page as well as appendices are counted as part of the word limit. ·         The group leaders are required to submit a soft copy (word.doc) via Turnitin – Blackboard. The system will automatically show this information to faculty when viewing the submission, but Turnitin will not retain the information. The threshold applied to the similarity index is less than 20%. ·         Presentations will be assessed individually; hence each group member is responsible to prepare and present certain slides that exhibit your contribution to the group project. There will be a 10-minute question-and-answer session following each main presentation. This part will also be graded. Each student will be evaluated based on the quality of their understanding and contribution and will be graded out of 10% (individual evaluation).
Citation Format	APA. Refer here: https://www.citationmachine.net/apa https://www.scribbr.com/citation/generator/apa/

 

 

GROUP PROJECT DESCRIPTION:

 

PART I: REPORT- 20 Marks [9-10 pages in all, Times New Roman 12 single space – excluding references and cover page]

Go through the following steps with the company:

1. Conduct some research about the company and its product/service lines through its website and other reliable web resources. Cite your sources in references, using APA citation.

 

2. Write a 3-5 page analytical report (no bullet points please) to describe and analyze the story of the company. Include a PESTLE analysis to identify key factors present in their general external environment. You may add visuals to illustrate or support your analysis.

Make sure to include the following details into the report:

1. Name and origin of the company.
2. Founder and his/her story- their core business idea/concept and leadership qualities (or style).
3. Mission and vision- based on available information.
4. Products and added value- what makes them special/unique.
5. Customer segments- who are their current/targeted customer base.
6. Competition- briefly analyze using your knowledge of Porter’s model.
7. Markets it operates in- your analysis of their target markets.
8. Organization- what is the structure of the firm, present organizational chart if available.
9. Key financial figures- key financial indicators and trends of their business performance.
10. Future plans- projections as based on available information.

 

3. Define the organization’s key competitive advantage by doing a SWOT analysis.

 

4. If your group was the top management team of this company (CEO, CFO and so on), consider the key challenges/current condition facing the company now. What would be some of the strategic decisions you would make for the organization, for the next 3 years? Provide clear reasons and arguments behind these decisions. Be specific in your response and relate them to management/business concepts learnt in the course- about leadership, strategy and team building. You may like to use some academic resources to make business specific recommendations, to strengthen your work.

 

5. Include a professional executive summary at the beginning of your report- written in no more than 250 words.

 

 

 

 

 

 

 

General Instructions

• Late submission
  • There will be a 5% penalty for every day late. No submissions will be accepted after the deadlines. Assignment MUST be submitted before the due date. There will be NO exceptions.
  • To ensure the submission is submitted before the deadline, kindly submit your assignment much earlier to avoid bottleneck in the system.
  • Be reminded that Turnitin will need 24 hours to generate the similarity index for 2nd submission and onwards of the same assignment.

 

• No plagiarism please [100% penalty + referral to the OAI]
  • If you use text from the textbook/case study, please make sure you paraphrase it in a way that fits with your overall discussion. Please put an appropriate citation to make it explicit that you are using information from the sources. If you think the text fits into your discussion without paraphrasing, please cite it in a way that makes it clear that this is a direct quote (e.g. indent a paragraph containing text or put a sentence in quotes).
  • Do not use information from the Internet to answer any of the questions. Please use your own thinking/writing to answer the questions.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Group Project Report Rubric

Course Code: MGT482-PC

CLO Assessed: CLO3

Assessment Weight: 20% of total grade

Criteria	Exceeds Standard 90 % or above	Meets Standard 75% to 89%	Below Standard less than 75%
Executive Summary (3 Marks)	Clearly states the purpose and main points of the business project, effectively communicates the key messages and goals of the business, and provides a comprehensive overview of the contents of the business project.	States the purpose and main points of the business, communicates the key messages and goals of the project to some extent, but may lack comprehensiveness.	Does not effectively state the purpose and main points of the business project, does not effectively communicate the key messages and goals of the project, and provides a limited overview of the contents of the project.
Application of theory 5 Marks	A wide range of sophisticated and relevant theories and concepts are found and synthesized to give a coherent and novel analytical frame.	Appropriate theories and concepts are identified. Work in this categorization demonstrates solid understanding and well-developed skills in synthesizing literatures relevant to the topic.	There has been no effort to identify relevant theories and concepts.
Critical analysis and interpretation 7 Marks	Excellent application of relevant theory/concepts in the work. The insights and critical understanding obtained from the theories are of excellent quality. The discussion synthesizes complicated concepts and ideas.	Work displays effective integration of important theory/concepts. The theories provide useful insights as well as some critical observations.	Analysis is unclear, and the literature review fails to critically understand the necessary theories and concepts.
Evidence base 7 Marks	Work in this categorization displays a vast body of data to back up the analysis. The evidence is quite relevant and directly connects to the themes identified by the frameworks offered in the theoretical part.	The selection and application of facts to support the analysis is reasonable. The evidence base provides a sound platform for understanding the problem.	There is no evidence of an attempt to critically review and reflect on the problem analysis.
Discussion 7 Marks	There are strong connections between the results, theoretical frameworks, and evidence base.	The report makes a good attempt to connect conclusions to theoretical frameworks and the empirical foundation.	There is no identification or use of facts to support the examination of the problem
Conclusion 3 Marks	The conclusion is well-developed and demonstrates applicability and relevance to practice in general.	Conclusion is well-developed, demonstrating some thought and applicability to practice in general	Conclusion is simple and struggles to demonstrate thought and applicability to practice.
Overall writing and structure 3 Marks	Effectively uses an academic style and has no errors related to organization, or use of APA citation formatting	Uses an academic style and has minimal errors related to organization, or use of APA citation formatting	Uses an incoherent style and there are major errors related to organization, or use of APA citation formatting

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Group Project Presentation Rubric

Course Code:      MGT482-PC        

CLOs Assessed: CLO3

Assessment Weight: 10% of total grade

Criteria	Exceeds Standards 90 % or more	Meets Standards 75% to 89	Below Standards less than 75%
Organization & Content   2 Marks	Information is presented in logical, interesting, and flowing sequence from introduction through conclusion. The content depth supports assertions and recommendations.	Logical sequence of information allows the audience to follow presentation from introduction to the conclusion.	Audience has difficulty following the presentation, unsupported assertions or illogical conclusions.
Research, Subject Knowledge, Resources   4 Marks	Presenter demonstrates an in-depth subject knowledge expertise in subject through clear and concise explanation, elaboration, question and answer, and key points delivery. Credible, in-depth, and accurate research and analysis with cited references that support presentation.	Presenter demonstrates good subject knowledge, is at ease with material, answers questions thoroughly, solid research and analysis with cited references.	Basic knowledge of subject is demonstrated, and elaboration is minimal or presenter fails to answer questions with limited references and research.
Visual Aids   2 Marks	Clear and creative visual aids enhance the presentation, reinforce key points, and engage the audience.	Presentation has relevant visual aids that provide evidence to support assertions and recommendations.	Limited visual aids support presentation.
Delivery   2 Marks	Presenter clearly and effectively communicates ideas; concise highlighting of key points is engaging; and excellent timekeeping.	Presenter clearly and effectively communicates key ideas, speaking and pace comfortable for audience; and good timekeeping.	Presenter’s pace is too slow or fast, jumps around, voice is low or unclear, multiple interjections distract audience, or fails to elaborate on key findings; and poor timekeeping.