Nike marketing

Nike

Nike’s mission is to “bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete”. Nike’s objective is to create groundbreaking sport innovations.

Nike, Inc. designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories internationally.

The company offers Nike brand products in six categories: sportswear, training, football, Jordan brand, Nike basketball, and running.

A related market segment that Nike underserves is Yoga apparel, namely workout clothes and activewear.

Best known for designing, developing, marketing, and selling athletic footwear, apparel, equipment, and accessories, Nike can adapt its product and marketing strategies accordingly. For instance, Nike can rely on different types of fabrics, namely moisture-wicking designs, and compression. Nike can utilize “holistic guerrilla marketing,” which implicates customers feel that they are part of a larger community by wearing its clothing. Also, unlike other companies in the Yoga apparel industry, Nike can increase awareness of the brand among men, consequently leading to a considerable increase in profit.

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